Comments on: The Keyword to Microsoft’s Search Success http://www.oddlytogether.com/2009/05/the-keyword-to-microsofts-search-succcess/ Things That Just Fit Sun, 07 Mar 2010 16:54:21 -0800 http://wordpress.org/?v=2.9.2 hourly 1 By: Richard http://www.oddlytogether.com/2009/05/the-keyword-to-microsofts-search-succcess/comment-page-1/#comment-172 Richard Wed, 27 May 2009 14:30:39 +0000 http://www.joewilcox.com/?p=220#comment-172 They just don't get it. Advertising might give them a bump short term, but it won't help long term. Fancy natural language search might be a nice holy grail, but (as billybob said) keyword search is still where it's at. Suggestion: Better search results. That's how Google got to be dominant. I see lots of bogus links at the top of Google's results, so there's certainly room to improve, and if they do improve, the traffic will come. I don't hear anyone talking about this at all. Let's not become so enamored with features or marketing that we forget the basic quality of what we do provide. Attempting to categorize search results, similar to what Alta Vista tried years ago, would be terrific. Just don't ignore the fact that (for intents and purposes) Alta Vista's dead. They just don’t get it. Advertising might give them a bump short term, but it won’t help long term. Fancy natural language search might be a nice holy grail, but (as billybob said) keyword search is still where it’s at.

Suggestion: Better search results. That’s how Google got to be dominant. I see lots of bogus links at the top of Google’s results, so there’s certainly room to improve, and if they do improve, the traffic will come. I don’t hear anyone talking about this at all. Let’s not become so enamored with features or marketing that we forget the basic quality of what we do provide.

Attempting to categorize search results, similar to what Alta Vista tried years ago, would be terrific. Just don’t ignore the fact that (for intents and purposes) Alta Vista’s dead.

]]> By: billybob http://www.oddlytogether.com/2009/05/the-keyword-to-microsofts-search-succcess/comment-page-1/#comment-173 billybob Wed, 27 May 2009 12:41:37 +0000 http://www.joewilcox.com/?p=220#comment-173 What would search be without keywords? Many people have tried natural language search and it just does not work and takes more typing than just keywords. Even if you have natural language search, the adverts are sold based on keywords. Unless they pull something truly revolutionary out of their hat, this is going to be yet another rebranding / relaunch of their failed me-too product. Ballmer is really having trouble removing Google's air supply. Why don't they just force a Windows update which blocks Google? I recon it would be 1-2 years before the justice system caught up, but by then Google should be out of business. They could then charge people to appear in the natural rankings to cover the fine. What would search be without keywords? Many people have tried natural language search and it just does not work and takes more typing than just keywords. Even if you have natural language search, the adverts are sold based on keywords.

Unless they pull something truly revolutionary out of their hat, this is going to be yet another rebranding / relaunch of their failed me-too product.

Ballmer is really having trouble removing Google’s air supply. Why don’t they just force a Windows update which blocks Google? I recon it would be 1-2 years before the justice system caught up, but by then Google should be out of business. They could then charge people to appear in the natural rankings to cover the fine.

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