Now This Is Advertising!
Only Microsoft could be so bold.
As I explained in my last post, TechFlash’s Todd Bishop and I have been bantering back and forth about what is advertising. Oh, these IM arguments can be brutal. Anyway, FedEx showed up 45 minutes ago with the Zune HD and Zune headphones I ordered from Amazon. Look at what’s on the headphone box!
There’s nothing too subtle about that.
I’m looking forward to testing the Zune HD, which I had to get myself. Microsoft’s outside PR would have sent one someday. But I’m with some bigger blogger company. In his interview with Steve Ballmer, TechCrunch’s Michael Arrington confessed to not being able to use the Zune HD yet. What? He’s not on Microsoft’s shortlist?
Do you have a marketing story that you’d like told? Please email Joe Wilcox: oddlytogether at gmail dot com.
