Yahoo!’s ‘Anthem’ Ad is Simply Exceptional
Oh My God! The OMG abbreviation just doesn’t express enough. Yahoo!’s new $100 million advertising campaign is off with a big bang. The ‘Anthem’ TV commercial is aspirational, global and human. Brand advertising doesn’t get much better than this commercial, except perhaps for Yahoo’s new “It’s Y!ou” brand logo.
Yahoo! also is taking the global approach to the ad campaign, which is so goddamn sensible I can’t express how sensible it really is. Yahoo!’s brand has global reach, and is way more popular in some countries other than the United States.
Sign me up, Yahoo!, to join your global village.
Few companies do marketing as good as this, with Nokia being near the top of my list. I’ve had a Yahoo! ID nearly since the beginning—1996. But, again, it’s not just the commercial but the new “It’s Y!ou” brand logo that is so damn exceptional. Yahoo!, it’s you. What you want to be. Where you want to go. How you want to live.
OK, I’m catching my breath. It’s time to go fire up some of my dormant Yahoo! services. Yahoo! isn’t just you. It’s me.
Do you have a marketing story that you’d like told? Please email Joe Wilcox: oddlytogether at gmail dot com.
I couldn’t disagree more. That ad was simply terrible. It tells me nothing about how using their services will make my life any easier or better. It gives no comparisons, it gives no knowledge. It’s nothing more than brand-awareness building, and I already know about Yahoo. What I know about them tells me that they have nothing to offer me, and haven’t had anything worth a damn in at least 6 years.
So no, I will not be joining Yahoo’s global village. Not until they build some actual roofs in that village, to keep the rain off the heads of the citizens.
Otto, you need a sarcasm detector transplant. Far more expensive to produce than the Gates-Seinfeld ads but equally pointless. Hey Yahoo, it’s not that nobody knows you exist, it’s that your suite of lame me-too tools jumped the shark years ago, every attempt to ‘refresh’ them shoves more ads down our throats with ever-decreasing functionality…and this vacuous “we are world” shit just reinforces the impression that you’re all clueless in there….