April 2004
1 post
5 tags
Must Be: Familiar, Approachable, Extending and...
My prevailing thinking on why high-tech products succeed or fail boils down to four criteria. A product must:
Build on the familiar
Do what it’s supposed to do really well
Allow people to do something they wished they could do
When displacing something else, offer significantly better experience
Build on the familiar. Apple has done a damn good job on this one. I would consider most...