Microsoft Finally Finds a Lifestyle It Can Sell

• Apple
• David Thinking
• Digital Lifestyle
• Marketing
• Microsoft
• Mobility
• Nokia
• May 20, 2009

The most successful companies share several attributes in common. Among the most important: They sell a lifestyle. Apple has effectively done this with multiple products, which is unusual. There are separate, yet related, iPod, iPhone and Mac lifestyles. But many buyers pay a premium price to join the Mac club.

Why Apple Succeeds, and Always Will

• Apple
• Culture
• David Thinking
• Microsoft
• May 17, 2009

Simply put: Apple doesn’t play by the rules. It reinvents them.

The March 11, 2009, The New Yorker magazine features story, “How David Beats Goliath.” Writer Malcolm Gladwell could easily have written about Apple;  his examples are 12-year-old girls basketball and T.E. Lawrence.