So my daughter and I are walking through Sports Chalet yesterday when the background music unexpectedly caught my attention—The Divinyls’ 1990s one-hit wonder “I Touch Myself.” You know, about masturbation.

Another parent might have called a manager and complained. I just laughed.

Is it a California progressive thing, perhaps, a song like that playing in a sports shop? Well, what else do people think about on the treadmill? Maybe it’s all subliminal marketing for that endorphin high from working out.

Michael Bay directed the song’s music video (above).

Do you have a shopping story that you’d like told? Please email Joe Wilcox: oddlytogether at gmail dot com.