When Magazines Mattered
To promote the Macintosh 22 years ago, Apple purchased all—as in every—ad space in the Newsweek 1984 election issue. That was 39 pages.
The folks over at Graphical User Interface Gallery (aka GUIdebook) have preserved every page from that Newsweek issue. It was a time when magazine advertising really mattered, unlike today when the Internet undermines magazine circulation. But there is something else: The amazing marketing copy, with its aspirational—your life will be better if you buy this product—quality that still defines Apple product marketing today.
[Scanning Credits: Graphical User Interface Gallery]
Do you have an Apple story that you’d like told? Please email Joe Wilcox: oddlytogether at gmail dot com.
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