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First Bing Ad Bombs, Others Are The Bomb
Microsoft’s first Bing TV spot is scary. It’s designed to scare the crap out of you. Every bad thing going on now is because of bad search. The doom and gloom reminds me of the TV commercial from Christmas comedy “Scrooged” (see first clip below). There, actor Bill Murray used scare tactics to convince people to watch his fictitious network’s live broadcast of “Scrooge.” That said, the second and third commercials are simply stunning, exactly the kind of marketing Microsoft should be doing for Bing.
