Too Many people are making too much about ComScore’s searcher penetration data, which released on August 14. Microsoft and Yahoo executives shouldn’t get their hopes up, nor should analysts, bloggers or journalists writing about the data otherwise be misguided. Similarly, ComScore has overstated Microsoft-Yahoo combined search potential.
Is there some relationship between razorfish and stingrays? About the time I started to blog about Microsoft selling digital ad agency Razorfish to Publicis Groupe, a phone call came that a stingray had stung my daughter. So I raced north to Del Mar beach, where the wonderful lifeguards cared for my wounded 15 year-old. We’re back home, and I am, finally, ready to offer my intrusive opinion about Microsoft’s sale.
TechFlash’s Todd Bishop did some good sleuthing of regulatory filings and turned up a so-called Yahoo escape clause to the Microsoft search deal. Two, actually. But while they might comfort Yahoo that there is a way out of the deal, I promise you there is none.
Today’s installment begins with Bing, Nokia N97 and Microsoft’s new GM of US Distribution and Services. They’re my quick take on the day’s news.
Now how did I miss this earlier—or is it new? While comparing Bing and Google search for the post before last, I came across something surprising (see photo below). Google is more aggressively hawking Chrome with search. Will Chrome’s shine blind trustbusters?
Whoa, the fourth Bing commercial is simply outstanding. Microsoft CEO Steve Ballmer shouldn’t feel bad about approving that $80 million to $100 million marketing budget. He’s getting good value for the money spent.
After totally dissing the first of Microsoft’s Bing commercials, yesterday, I today must retract my opinion. In the proper context, the ad for Bing zings.
