Oh My God! The OMG abbreviation just doesn’t express enough. Yahoo!’s new $100 million advertising campaign is off with a big bang. The ‘Anthem’ TV commercial is aspirational, global and human. Brand advertising doesn’t get much better than this commercial, except perhaps for Yahoo’s new “It’s Y!ou” brand logo.
Too Many people are making too much about ComScore’s searcher penetration data, which released on August 14. Microsoft and Yahoo executives shouldn’t get their hopes up, nor should analysts, bloggers or journalists writing about the data otherwise be misguided. Similarly, ComScore has overstated Microsoft-Yahoo combined search potential.
TechFlash’s Todd Bishop did some good sleuthing of regulatory filings and turned up a so-called Yahoo escape clause to the Microsoft search deal. Two, actually. But while they might comfort Yahoo that there is a way out of the deal, I promise you there is none.
