Oddly Together

What iTunes Really Means to The Beatles

This morning I tweeted: “I put Beatles albums in my daughter’s iTunes library years ago. Suddenly, now that Beatles are top iTunes downloads, she’s listening.” That succinctly explains what The Beatles get from the exclusive distribution deal with Apple. There are millions of Millennials who aren’t acquainted with Beatles music, and they might never be with their parents listening to it. But everything changes if their friends are Beatling.

The “Social Generation” takes cues from its peers. There’s a kind of group think among Millennials, which social networking services like Facebook reinforce. Marketers already are learning that Millennials, also called Echo Boomers or Generation Y, have limited brand loyalty. Product affinity directly relates to the peer group—what friends and other people of similar age are using. According the Australian Leadership Foundation:

While the Builders’ Generation [Gen X] are most influenced by authority figures and Boomers make decisions based on data and facts, post-modern youth are more likely to make a decision based on the influence of their own peers. Our research has further confirmed that the biggest factor determining the choice a teenager will make is the experiences of their core group of 3 to 8 friends. Rather than making independent decisions based on core values, they live in a culture encouraging them to embrace community values, and to reach consensus.

Jeanna Mastrodicasa, University of Florida assistant vice president for Student Affairs, identifies seven traits Millennials share in common:

• They feel “special”
• They’re “sheltered” by parents
• The feel “confident”—empowered
• They are “team-oriented” in actions/decisions
• They are “conventional” in attitudes about intolerance
• They feel “pressured” to succeed or to take certain actions
• They make “achieving” a priority, which is reinforced by peer groups

Apple has cued up The Fab Four to benefit from Millennials’ communal consensus attitudes. The Beatles came to iTunes one week ago, in an exclusive digital download distribution deal that ends sometime in 2011. A day later, Nov. 17, 2010, all 17 Beatles albums carried on iTunes ranked in to Top 50 and Beatles singles accounted for about one-quarter of the songs in the Top 200. But The Beatles iTunes reign with Millennials may be short-lived. Today, only seven albums make the Top 50, with “Abbey Road” the highest at No. 18. Only nine Beatles singles are in the Top 200, with “Here Comes the Sun” the highest at No. 66. Once again, the Millennials mob has topped the charts with contemporary artists, like Bruno Mars, Katy Perry, Ke$ha, Rihanna and Kanye West.

Millennials aren’t necessarily fickle, just consensus-oriented. Apple introduced The Beatles to a new generation of listeners. How far The Beatles go with Millennials will depend much on how the mob rules.

Here are some randomly-chosen Generation Y primers:

• “Generations Online in 2009”, Pew Internet
• “The Millennial Generation”, Jeanna Mastrodicasa, University of Florida
• “Millennials will make Online Sharing in Networks a Lifelong Habit”, Pew Internet
• “Questions and Answers about Generation X/Generation Y”, Boston College’s Sloan Work and Family Research Network
• “Understanding Generation Y”, Mark McCrindle, Australian Leadership Foundation

By far, educators provide the best assessments of Millennials’ character and cultural attitudes.

[Editor’s Note: This post was moved from joewilcox.com to Oddly Together on May 21, 2011.]

Do you have a generational story that you’d like told? Please email Joe Wilcox: oddlytogether at gmail dot com.

MacBook Air is Netbook Enough for Me

Last week, at the suggestion of Betanews founder Nate Mook, I asked question: “Is MacBook Air a netbook killer?” I first posed it to Betanews readers who responded by email to an earlier post and then to some analysts. The majority of folks emphatically said, “No”. I was surprised because my answer would be  something like: As a pair iPad and 11.6-inch MacBook Air are netbook killers. I put aside my own opinions and let the reporting lead the story. As I explained later, in “MacBook Air will redefine personal computing”, Apple’s little laptop—and its itty-bitty tablet, too—are category redefining products because they share so much in common with consumer electronics devices.

On November 1, 2010, I received a custom-configured 11.6-inch MacBook Air, which I ordered from Apple (upgraded to 1.6GHz processor and 4GB of DDR 3 memory). A day later, the tiny computer—0.3-1.7 cm high, 29.95 cm wide, 19.2 cm deep and 1.06 kg weight—replaced a 13.3-inch MacBook Pro. I can’t imagine being much more satisfied. MacBook Air is netbook enough me, despite the price gulf separating it from category-defining devices from manufacturers like ASUS and Acer. I would never buy a traditional netbook. There are too many sacrifices for the size and price. Also my priority is probably different from many other buyers. Based on analyst surveys, most netbook purchasers use their tiny weeny computer as adjunct to a more powerful PC. I want a thin-and-light laptop that’s enough to be my full-time machines.

Every sub-$400 netbook I’ve handled feels cheap and the screens lack something, starting with lower resolution. In a compact portable with small display, screen resolution, contrast and viewability from sharp angles are important usability benefits often missing, presumably to meet lower price points. I see traditional netbooks as lacking:

• Adequate screens
• Acceptable performance
• Robust graphics capability

Apple resolves all three problems—granted for higher price points—by providing:

• High-resolution display
• Speedy , solid-sate storage
• 256MB nVidia graphics chip

I would recommend the 11.6-inch to anyone looking for the benefits of a traditional netbook without the baggage, assuming they can justify the higher price. I wouldn’t pay what Apple charges ($999-$1,399, depending on 11.6-inch model configuration) for a small companion computer. It’s either good enough for full-time use or it’s not good enough at all.

I am thoroughly delighted by MacBook Ar, starting with the crisp , clear screen and zippy performance. In my forthcoming Betanews review I’ll more specifically assert why Apple’s little laptop offers similar benefits as netbooks—small size, light weight and long battery life, among them—without sacrificing performance or usability. I wouldn’t have believed that a tiny computer running a 1.4GHz or 1.6GHz Intel Core 2 Duo processor could be sufficient for daily, demanding tasks. For nearly everything I do, including photo editing using Adobe Lightroom 3.2, the 11.6-inch MacBook Air responds better than the 2.53GHz MacBook Pro, which my wife inherited.

Giving Up Old Habits
My site redesign came to a screeching halt this week, because of the thinner Air I breathe. There is still much work to do here at joewilcox.com, following my official November 1st relaunch. Adopting Air means changing habits, in part to accommodate smaller hard drive (128GB vs 256GB) and slower Intel Core 2 Duo processor (1.6GHz vs 2.53GHz) compared to MacBook Pro. I’m running fewer apps and doing more in the browser. The change, which probably is unnecessary for nominal tasks, has disrupted my workflow; I am, like most people, a creature of habits. For creative work, habitual disruption is burdensome.

Change is good. New habits are good. I typically find disruptive environmental or computing changes bring unexpected long-term benefits. Rather than subsist by well trodden habits, I make changes that should eventually enliven the creative process and open up other areas of thought and inventiveness. Short-list of changes:

1. Working more in the browser. I’ve abandoned apps like NetNewsWire and Tweetie for Google News and Twitter Websites, among others. I had wanted to use Web-based mail but found Apple’s service too unacceptably sluggish. Although I’ve had no performance issues, they may come as I do more video editing. I can easily kill and relaunch browser apps in two clicks. I’m enjoying the different way of working, although it’s fresh, not new. I’ve merely increased the amount of productivity done in browser.
2. Kissing off Adobe Flash. Not that anyone reading Betanews would know, I agree with Apple CEO Steve Jobs that Flash is a resource hog. My Air’s Safari browser came Flash-free, and I’m going to keep it that way. I may use a Flash-to-HTML5 video extension or plugin, but there’s no rush. Two reasons: I’m rather enjoying not being assaulted by Flash ads on many Website, and I’ve observed that this Air and other 11.6-inch models tested at Apple Store won’t play YouTube embedded HTML5 videos. I want to know why. If Apple is touting HTML5 standards, but not conforming to them, there’s a story there.
3. Using lighter applications. This is future task. Sometime in early 2011, Apple will launch an application store for Snow Leopard. I’m assuming many of them will be lighter apps like those available for the iOS App Store.
4. Pushing up external storage. Even with a beefier hard drive, I always use an external disk for my music library, which is closing in on 100GB in size. I had been using a 500MB LaCie Little Lisk. I moved up to the Rikiki Superspeed 1 TB USB 3.0 external hard drive, which backward compatible with USB 2.0.
5. Getting out more. I want to do more storytelling about people, and that means getting out easily and processing and posting content quickly. MacBook Air is perfect compliment to my Leica X1 and Olympus LS-10 digital audio recorder.

As I will later explain in my review, MacBook Air isn’t for everyone, and many people will buy the little laptop as companion to a bigger machine. The littler Air is exactly what I’ve searched for in, light, lithe and lively laptop.

[Editor’s Note: This post was moved from joewilcox.com to Oddly Together on May 21, 2011.]

Do you have a portable computing story that you’d like told? Please email Joe Wilcox: oddlytogether at gmail dot com.

‘Can Ping Be Saved?’ is the Wrong Question

Apple’s social music discovery service isn’t even a week old and Fortune blogger Philip Elmer-DeWitt is asking: “Can Ping be saved?” Oh yeah? One million signups in 48 hours is such a failure. There are thousands of CEOs or product line managers who would say: “Gimme that problem. I’ll suffer through the failure of gaining 1 million customers in just two days.”

Elmer-DeWitt sees things differently. “That’s not necessarily a good thing, given how many of those people are complaining—loudly and with pretty good reason—about Ping’s shortcomings.” Blah. Blah. Blah. It’s just an excuse to write another lazy-ass Top 10 list. I’m sick of them—and, yes, I’m guilty of writing them, too. No longer. I’ve place a personal moratorium on Top 10 lists.

[Editor’s Note: This story was moved from joewilcox.com to Oddly Together on May 7, 2011.]

Do you have an iTunes story that you’d like told? Please email Joe Wilcox: oddlytogether at gmail dot com.

Ping’s Alternate Reality

Ping, Apple’s “social music discovery” service, has changed the selection of “Music I Like” to half Snow Patrol songs, one of which I’ve never played. LOL.

I’ve finally figured out what’s going on. Apple technology is so good, so innovative, so remarkable that Ping pulls music choices from an alternate universe. The music is what another Joe Wilcox listens to. That’s right, Steve Jobs has done it again. It’s astounding how these Apple engineers come up with such ahead-of-its-time technology. Surely there can be no other answer, because ardent fanboys profess Apple can do no wrong. Right?

[Editor’s Note: This post was moved from joewilcox.com to Oddly Together on May 7, 2011.]

Do you have an iTunes list story that you’d like told? Please email Joe Wilcox: oddlytogether at gmail dot com.